3D motion graphics ad concept for home furnishing brand Ikea.
Goal: Use skills in 3D digital modeling and motion graphics to create a modern and dynamic feel for the brand's products and room inspiration.
Applications used: Cinema 4D, Adobe Illustrator, Adobe After Effects
In creating this, I wanted to capture Ikea's modern and innovative brand. Dynamic camera movements lead the viewer through the different furnished rooms reminiscent of the Ikea showroom models. I built multiple rooms in Cinema 4D and stitched the scenes together in Adobe After Effects. Throughout the process, I learned more about pacing camera movements so they still feel fluid, but not rushed.
